The Specialist Who Sits at the Intersection of Three Worlds
TOBI ROTIMI
Marketing and branding specialist for luxury and nation brands, positioned as the bridge between conscious luxury consumers and places that produces their favourite goods and services.
Place & Nation Branding
Cultural Luxury
Intellectual Property
My Story
It all began over 18years ago, when I had a vague ambition; to help people live a quality lifestyle and make the World a better place by contributing to its geographical, socio- economic growth and development. It seems daunting finding ways to accomplish this ambition with clarity. I started with soul search about what intrigue and fascinate me.
I was fascinated about how resources are utilised to create exquisite and extraordinary products/services that foster social and economic development.
Finding myself in Italy took me on an adventure, and my curiosity led to studying fashion and luxury goods management at European School of Economics Italy.
Telling Stories
My name is Tobi Rotimi - A marketing and branding specialist for luxury and nation brands, positioned as the bridge between conscious luxury consumers and places that produces their favourite goods and services. By elevating provenance, reputation, and uniqueness- not just of products, but of the cities, regions, and nations behind them- To boost tourism, stimulate creative industries, and strengthen national identity, turning luxury activity into a strategic tool for economic growth, soft power, and sustainable place-based development rather than mere status display.
This is a point of reference to give meaning, clarity, and transparency about the mistrust of the true origin of luxury manufacturing and tackle some macroeconomic factors to communicate the perception and reputation of goods ‘made in’ a geographical location to promote, trade, tourism and export.
The mission is to undertake a place-based project that explores how Intellectual Property serve as a tool to build and communicate the quality, reputation, uniqueness, and competitiveness of agricultural and non agricultural products in relation to food, fashion, and luxury brands for socio-cultural and economic development.
To showcase the uniqueness of different regions that has fuel the socio-cultural and economic developments exploring agric food through gastronomy, to the excellence of traditional craftmanship to modern technology.
Mission
I am undertaking a place-based project that explores how Intellectual Property serve as a tool to build and communicate the quality, reputation, uniqueness, and competitiveness of agricultural and non agricultural products in relation to food, fashion, and luxury brands for socio-cultural and economic development
Latest from The Business of Places
Connecting the finest raw materials, heritage craftsmanship and geographic identity to luxury markets worldwide
WHO I WORK WITH
